"Since (the moon orbiting mission) I have not complained about the weather one time ... I'm glad there is weather.... or the traffic... I'm glad there are people... Why do people complain about Earth? We are living in the Garden Of Eden." Alan Bean, Apollo 12 astronaut
Marketing Coaching Series For Givers - Best Marketing Newsletters
Choosing a Winning Domain Name
by Jane Popick of VerticalResponse.com
Keep Search Engines in Mind
Video SEO 101: Boost Your Brand's Online Visibility
This is a powerful thing you can do on your site.
Having a video on your homepage makes your website 53 times more likely to appear on the front page of search results. Search results including video get 41% more click-throughs than text-only search results. Over two billion videos are viewed on YouTube each day.
Search engines - and searchers - love videos! But can they find yours? Armed with some basic SEO knowledge, you can make sure your video content gets the attention it deserves. Learn the essentials from Pixability's brand new 10-page guide to video SEO.
You'll learn to: Optimize your videos' titles, descriptions, and tags to make them findable, share your video content with Google to rise to the top of search results, promote your videos following SEO best practices, measure your video SEO success ...and more!
They might contact you but you don't have to buy anything!
Download your complimentary guide now.
From Ezine Newsletter: (Keep in mind you can use Lola's articles on your site but will need to write new ones or modify Lola's for EZine because we use Lola's on Ezine!)
In Your Article Title: Narrow the Focus
Hello Training Series Member,
Here is the next edition of the EzineArticles.com Article Writing and Marketing: Article Title Training Series.
Ask yourself: "Did I bite off more than I can deliver in my article title?"
I.e., Should I narrow my topic further?
Your article title should be specific, to the point, and completely deliverable. If you are struggling with delivering all the information promised in your article title, consider splitting your topic into 2-3 separate articles.
Acid test your article title: Will your readers feel satisfied and have their expectations met by your article body content after reading your article title?
In terms of content supply and market demand for information, it is true that there is a huge demand for information on broad topics, but that comes with a huge supply of content to meet the huge demand.
I.e. Your article can get lost in the shuffle.
You may find a market advantage by answering the long tail demand of a niche topic by looking at the more specific, narrowly defined questions your market is asking for you to answer.
To do: Study the concept of the "long tail".
You can find the long tail on any topic by doing keyword or keyphrase research with any major keyword discovery tool.
The next edition of the EzineArticles.com Article Writing and Marketing: Article Title Training Series is Article Title: No Sales Pitch Please.
Ready to submit your next set of quality original articles?
http://Members.EzineArticles.com/?goto=submit
To Your Article Writing & Marketing Success!
The EzineArticles Team
http://EzineArticles.com/
You are receiving this email as a registered member of EzineArticles.com.
From aweber User News (you'd have to be using aweber, which we recommend for list building):
Pre-Filled Web Forms For Easier Signup On Facebook
Today, we're happy to introduce a new option for your web forms: pre-filled fields with Facebook Connect.
Apply this to your web forms, and visitors to your page will see their names and email addresses automatically appear as long as they are logged in to Facebook. (It will also automatically require subscribers to confirm their opt-ins.)
To turn it on, just log into your AWeber account, open your web forms and check the new "Facebook Integration" option.
Understanding 'Traffic Sources' in Google Analytics
The Google Analytics "Traffic Sources" section can help ecommerce marketers understand how well campaigns are working and how better to invest in site content, advertising, or other forms of engagement. Google Analytics is a free service that uses cookies to monitor how visitors are interacting with a particular site... Read the Article
How to Create Facebook Ads, Part 1: Setup, Design, Targeting
Facebook advertising is becoming more popular. In this article — "Part 1" of a two-part series — I will describe how to set up a Facebook ad using the self-service "Facebook Ads" platform. In "Part 2," which comes next week, I'll explain how to maintain and monitor an ad campaign. There are three reasons... Read article
You can browse past articles on most sites!
by Jane Popick of VerticalResponse.com
Keep Search Engines in Mind
Work with the free Google AdWords Keyword Tool to get an idea of phrases and words people are searching for that are related to your industry. Incorporating one of these in your domain name will increase your chances of being found in organic search. (Free advertising!) For example, if your company creates widgets, you might get more search mileage by adding "widgets" to your domain name, like companynamewidgets.com.
But, that doesn't necessarily mean that a better URL for my company would be verticalresponseemailmarketing.com. (We'd definitely lose a lot of customers who don't want to bother typing all that in!) You'll need to weigh the pros and cons of having a keyword-rich domain, which tends to be less memorable, versus a domain that's more recognizable and branded.
If you operate out of a bricks-and-mortar location, consider including your geographic location in your URL. For example, think about companynameNY.com if you're in New York, or companynameSF.com if you're in San Francisco. This will help increase your search engine visibility because many people search by location.
Make It Brief
Anything longer than 20 letters starts getting unwieldy for people to type. Also, don't use hyphens because they don't help search engine rankings and verbally communicating your domain name is awkward. Avoid words that have multiple spellings, such as jewelry versus jewellery.
Use Terms That People Actually Use
Research shows that 70 percent of online information seekers type directly in the browser address field, while the other 30 percent go through a search engine. This presents a case for using household names that are easy to remember and spell. To cover user misspellings and typing errors, buy domain names that are close misspellings and point them to the real site. (For example, etsie.com redirects to the real etsy.com site.)
Nabbing the All-important .com
Since .com is the most popular and prestigious Top Level Domain (or TLD), it can be difficult to find an available domain name for your business that is both keyword-rich and a .com. So what should you do?
If getting a .com is your mission, check out domain resellers. When your business is young, though, be careful about spending too much precious cash for an inflated price.
Keep in mind that domain names expire due to various reasons - businesses fold, motivations change and owners forget to renew their domain names. If you do a few category searches on domain marketplace sites, you may find a domain name reseller with an expired domain name that's already indexed by search engines. This is great because you can take instant advantage of the traffic. But, be careful. Before you buy an expired domain, be sure to see if the name has any violations against it.
Consider Alternative Extensions
If your industry is pretty competitive, you should also buy the .net and .biz versions of your domain even if you already have the .com. Why? To protect your online real estate from competitors. What if you can't get a .com in the domain name that you really want? Go for .net.
If your business is local, your traffic can benefit from a URL that contains a country extension, like .au for Australia or .ca for Canada. If you have any thoughts of going global at some point in the future, however, then you'll want to also reserve a general, country-agnostic domain extension.
Playing the Defense Card
Bigger companies - especially controversial ones - often take a preemptive defensive measure by buying up negative domain names, like companynamesucks.com. This prevents competitors and other naysayers from potentially using it against them in the future. As a new business, you might not need to do this right away, but it's definitely something to think about as you grow.
Choose Well and Stick With It
As several recent public relations disasters have shown, if you change your URL, you risk losing customers.
Take the example of Overstock rebranding to o.co in early 2011. People never got into the habit of typing in o.co, so the company returned to overstock.com on its website, in online ads, and TV holiday commercials. RadioShack tried to distance itself from an aging radio technology by rebranding itself as theshack.com. It still hasn't caught on.
Choosing a domain name for a new business should be a strategic process rather than a creative inspiration. But once you've got the one that works for your new company, embrace it, because it's going to be a part of everything you do!
Posted by Janine Popick on VerticleResponse.com
Janine Popick is the CEO and founder of VerticalResponse. Connect with her on Twitter at @janinepopick, and check out more of her Huffington Post columns.
Video SEO 101: Boost Your Brand's Online Visibility
This is a powerful thing you can do on your site.
Having a video on your homepage makes your website 53 times more likely to appear on the front page of search results. Search results including video get 41% more click-throughs than text-only search results. Over two billion videos are viewed on YouTube each day.
Search engines - and searchers - love videos! But can they find yours? Armed with some basic SEO knowledge, you can make sure your video content gets the attention it deserves. Learn the essentials from Pixability's brand new 10-page guide to video SEO.
You'll learn to: Optimize your videos' titles, descriptions, and tags to make them findable, share your video content with Google to rise to the top of search results, promote your videos following SEO best practices, measure your video SEO success ...and more!
They might contact you but you don't have to buy anything!
Download your complimentary guide now.
From Ezine Newsletter: (Keep in mind you can use Lola's articles on your site but will need to write new ones or modify Lola's for EZine because we use Lola's on Ezine!)
In Your Article Title: Narrow the Focus
Hello Training Series Member,
Here is the next edition of the EzineArticles.com Article Writing and Marketing: Article Title Training Series.
Ask yourself: "Did I bite off more than I can deliver in my article title?"
I.e., Should I narrow my topic further?
Your article title should be specific, to the point, and completely deliverable. If you are struggling with delivering all the information promised in your article title, consider splitting your topic into 2-3 separate articles.
Acid test your article title: Will your readers feel satisfied and have their expectations met by your article body content after reading your article title?
In terms of content supply and market demand for information, it is true that there is a huge demand for information on broad topics, but that comes with a huge supply of content to meet the huge demand.
I.e. Your article can get lost in the shuffle.
You may find a market advantage by answering the long tail demand of a niche topic by looking at the more specific, narrowly defined questions your market is asking for you to answer.
To do: Study the concept of the "long tail".
You can find the long tail on any topic by doing keyword or keyphrase research with any major keyword discovery tool.
The next edition of the EzineArticles.com Article Writing and Marketing: Article Title Training Series is Article Title: No Sales Pitch Please.
Ready to submit your next set of quality original articles?
http://Members.EzineArticles.com/?goto=submit
To Your Article Writing & Marketing Success!
The EzineArticles Team
http://EzineArticles.com/
You are receiving this email as a registered member of EzineArticles.com.
From aweber User News (you'd have to be using aweber, which we recommend for list building):
Pre-Filled Web Forms For Easier Signup On Facebook
Today, we're happy to introduce a new option for your web forms: pre-filled fields with Facebook Connect.
Apply this to your web forms, and visitors to your page will see their names and email addresses automatically appear as long as they are logged in to Facebook. (It will also automatically require subscribers to confirm their opt-ins.)
To turn it on, just log into your AWeber account, open your web forms and check the new "Facebook Integration" option.
Understanding 'Traffic Sources' in Google Analytics
The Google Analytics "Traffic Sources" section can help ecommerce marketers understand how well campaigns are working and how better to invest in site content, advertising, or other forms of engagement. Google Analytics is a free service that uses cookies to monitor how visitors are interacting with a particular site... Read the Article
How to Create Facebook Ads, Part 1: Setup, Design, Targeting
Facebook advertising is becoming more popular. In this article — "Part 1" of a two-part series — I will describe how to set up a Facebook ad using the self-service "Facebook Ads" platform. In "Part 2," which comes next week, I'll explain how to maintain and monitor an ad campaign. There are three reasons... Read article
You can browse past articles on most sites!
